MDMA Member-Only Webinar: Coverage v. Utilization: What came first, the Chicken or the Egg?
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MDMA Member-Only Webinar: Coverage v. Utilization: What came first, the Chicken or the Egg?

3/28/2019
When: March 28, 2019
1pm-2pm ET
Where: United States
Contact: Sheri DeVinney
202-354-7171

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MDMA Members can view an archived recording of this webinar by CLICKING HERE.

 

MDMA will host a member-only (no cost) webinar on Thursday, March 28, 2019 from 1pm-2pm ET, "Coverage v. Utilization: What came first, the Chicken or the Egg?", hosted by PRIA Healthcare.

Many Medical Device manufacturers struggle with determining the fastest adoption pathway for their technology.  Overcoming coverage and utilization barriers by the payors is not a defined process.  So what comes first?  If it were only that easy or consistent.  The answer is that they have to happen in unison and are both only a portion of the total solution.  Positive coverage is a derivative of comprehensive efforts that surround both utilization and coverage, supported by data.  In this presentation, PRIA will discuss how leveraging a patient access program to drive a top down, bottoms up approach to payor relations is key to accelerated adoption in the market.  PRIA will discuss how case management (utilization) and payor policy efforts (coverage) have to align and then be supported by data to truly drive behavior change by the payor.   Understanding how this alignment is supported by program design is critical to deriving key data components that are influential in payor recognition of demand. 

Topics Include:

1.     Market Access Barriers

2.     Patient Access Program Design

3.     Case Management (Prior Authorizations & Appeals)

4.     Leveraging Data

5.     Top Down, Bottom Up Approach