Rick Davies, Managing Partner, Vector Resources, L.C.

Defining Product Commercialization:

           More than marketing, sales, and distribution

           Product commercialization cuts across all business areas

Speaker:

Rick Davies, Managing Partner, Vector Resources, L.C.

Profiling Your Company and Products:

            A successful commercialization strategy fits the company

            How to profile your company

            Examine a common range of company profiles

            How unique profiles affect strategy

Speakers:

Rick Davies, Managing Partner, Vector Resources, L.C.

Charlie Cresine, General Manager, Tomalex, LLC

Understanding Your Product Commercialization Options:

            Each commercialization strategy has its own characteristics

            Each strategy bring its own specific requirements for success

            Strengths, weaknesses, and resource requirements examined

Speakers and Topics:

Joel Charles, National Sales Manager, The Harloff Company
Independent Sales Representatives

Dave Campbell PhD, CEO & President, Vital / Med Systems Corporation
Independent Specialty Distributors

Jeff Willis, VP, Business Development, Advanced Medical Solutions
Partnering with an Established Player

Chris Davies, Esq., Partner, Vector Resources, L.C.
Licensing Arrangements

Rick Davies, Managing Partner, Vector Resources, L.C.
Direct Employee Sales and Blended Options

Selecting a Product Commercialization Strategy that Fits Your Company’s Profile:

           Not all strategies work well with all companies and products

           Matching a commercialization strategy to your company’s profile, and business objectives

           Interactive exercise – best strategies for different companies

Panelists:

Dave Campbell, CEO & President, Vital / Med Systems Corporation

Joel Charles, National Sales Manager, The Harloff Company

Charlie Cresine, General Manager, Tomalex, LLC

Chris Davies, Esq., Partner, Vector Resources, L.C.

Jeff Willis, VP, Business Development, Advanced Medical Solutions

Moderator:

Rick Davies, Managing Partner, Vector Resources, L.C.

Implementing Your Commercialization Strategy:

            Common mistakes to avoid when implementing a product commercialization strategy in the areas of -

                     - Gauging resource requirements
                     - Matching management skills
                     - Balanced distribution contracts
                     - Effective Product Launch
                     - Maintaining down stream options

Moderator:

Rick Davies, Managing Partner, Vector Resources, L.C.

Open discussion and Q&A with panel

Rick Davies, Managing Partner, Vector Resources, L.C.