Defining Product Commercialization:

           More than marketing, sales, and distribution

           Product commercialization cuts across all business areas

The three commercilaization imperatives

Speaker:

Rick Davies, Managing Partner, Vector Resources, LC

Profiling Your Company and Products:

            A successful commercialization strategy fits the company

            How to profile your product / company

            Examine a common range of product / company profiles

            How unique profiles affect strategy

Speakers:

Warren Grundfest, M.D., Professor Biomedical Engineering & Surgery, UCLA

Charles Cresine, President, Surgical Resources and Principal, Tomalex, LLC

Rick Davies, Managing Partner, Vector Resources, LC

Understanding Your Product Commercialization Options:

            Each commercialization strategy has its own characteristics

            Each strategy brings its own specific requirements for success

            Strengths, weaknesses, and resource requirements examined

Speakers:

Licensing Arrangements:

David Hankin, Esq., General Counsel, Alfred Mann Foundation

Partnering with an Established Player:
Christopher Davies, Esq., Founding Partner, Vector Resources, LC

Independent Sales Representative:
Lyn Dee Rankin, Partner and Vice President of Operations, Representations, LLC
Current President, Health Industries Representatives Association (HIRA)

Independent Specialty Distributor:
David R. Campbell, Ph.D, President and CEO,Vital/Med Systems Corporation
Immediate Past President and current Member of the Board, Independent Medical Distributors Association (IMDA)

Direct Employee Sales & Distribution:

Mike Shears, Area Director, Advanced Medical Optics, Inc.

Blended Options:

Rick Davies, Managing Partner, Vector Resources, LC

Selecting a Product Commercialization Strategy that Fits Your Company’s Profile:

           Not all strategies work well with all companies and products

           Matching a commercialization strategy to your company’s profile, and business objectives

           Interactive exercise – best strategies for different companies

Panelists:

David R. Campbell, Ph.D, President and CEO,Vital/Med Systems Corporation

Charles Cresine, President, Surgical Resources and Principal, Tomalex, LLC

Christopher Davies, Esq., Founding Partner, Vector Resources, LC

Warren Grundfest, M.D., Professor Biomedical Engineering & Surgery, UCLA

David Hankin, Esq., General Counsel, Alfred Mann Foundation

Lyn Dee Rankin, Partner and Vice President of Operations, Representations, LLC

Mike Shears, Area Director, Advanced Medical Optics, Inc.

Moderator:

Rick Davies, Managing Partner, Vector Resources, LC

Implementing Your Commercialization Strategy:

            Common mistakes to avoid when implementing a product commercialization strategy in the areas of -

                     - Gauging resource requirements
                     - Matching management skills
                     - Balanced distribution contracts
                     - Effective Product Launch
                     - Maintaining down stream options

Speakers:

Open Discussion and Q&A with panelists

Moderator:

Rick Davies, Managing Partner, Vector Resources, LC