Judy Rosenbloom
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Judy Rosenbloom 

Founder & President, JR Associates, Inc.

Judy is the founder and president of JR Associates, a medical device reimbursement consultancy.  The company provides comprehensive coding, coverage and payment strategies for device manufacturers, venture capital firm and healthcare practitioners.  For over 20 years, the firm has assisted companies with a team of experts who analyze payment policies and regulations to optimize reimbursement outcomes for a spectrum of device-intensive medical specialties. In keeping with the company’s deep commitment to each client, Judy spearheads all consulting engagements – defining the strategic framework and directing all implementation services in support of clients’ reimbursement objectives.

Judy is an insightful industry commentator who understands how to build the rationale for linking a technology's clinical value with the reimbursement environment.   Judy has worked with CMS, health plans, and specialty associations on behalf of clients, is a frequent speaker at national and international conferences and has served on various organizational boards including American Heart Association/Los Angeles, American Society of Echocardiography and currently serves on the Advisory Board of Regulatory Science Program at University of Southern California. Judy has conducted training programs and authored multiple publications including co-author of the chapter Gaining Reimbursement in the US from Global Trends in Reimbursement of Medical Technology report published by Clinica Reports (Informa UK Limited).

Prior to founding JR Associates, Ms. Rosenbloom was a successful entrepreneur and healthcare executive. Judy spent many years as  co-founder and vice president of a privately held multi-million-dollar company that provided diagnostic imaging and cardiovascular services through a network of mobile units and outpatient imaging centers in addition to providing management of hospital departments.