Agenda

Monday, November 8, 2010

1:00pm                 

Registration

2:00 - 3:30pm

Reimbursement Primer

The Reimbursement Primer will provide attendees an in-depth overview of the reimbursement process, including the basics of coding, coverage and payment.  In addition, attendees will benefit from insight and experience of leading experts in the reimbursment field, explore the potential impact of health care reform, and learn best practices on developing a successful reimbursement strategy.

• Judy Rosenbloom, President, JR Associates
• Jo Ellen Slurzberg, Vice President, Reimbursement, Guided Delivery Systems, Inc.

3:30 - 5:00 pm                   

Strategic Case Studies

This session will provide a unique, interactive experience for participants developing a reimbursement plan for their company.  Participants will be able to work on case examples, utlizing lessons learned from the instructive sessions.

5:30 - 7:00 pm                   

Networking Reception - Sponsored by Cook Medical

Tuesday, November 9, 2010                  

7:30 - 8:15 am                   

Registration and Continental Breakfast                  

8:15 - 8:30 am                   

Welcome and Opening Remarks

• Thomas Novelli, Vice President of Government Relations, MDMA         

8:30 - 9:45 am                   

The Impact of Health Care Reform on Medical Device Reimbursement

• Mandy Krauthamer Cohen MD, MPH, Senior Advisor, CMS
• Parashar Patel, Vice President, Global Health Economics & Reimbursement, Boston Scientific Corporation
• David Schwartz, Chief Health Counsel, U.S. Senate Committee on Finance

9:45 -11:00 am                  

Recent Trends in Commercial Payment Policy

• Brent O'Connell, MD, M.H.S.A, Chief Medical Officer, Argenta Advisors

11:00 - 11:15 am               

Networking Break

11:15 - 12:00 pm              

Developing Clinical Evidence for your Medical Technology

• Randel Richner, Founder and President, Neocure Bioeconomic Strategies

12:00 - 1:15 pm                 

Luncheon - Sponsored by Allergan, Inc.

1:15 - 2:15 pm                   

Reimbursement Reform:  The Coding Process and the Impact on Innovation

• Michael Beebe, Reimbursement Practice Leader, HillCo HEALTH
• Ali Behbahani, MD, Principal, New Enterprise Associates
• Stanford W. Miller, VP Health Policy and Access, Neuronetics

2:15 - 3:00 pm                   

Recognizing Novel Technologies

• Barb Peterson, President & CEO, Emerson Consultants, Inc.
• Dan Sullivan, President & CEO, SuperDimension, Inc.

3:00 - 3:15 pm                   

Networking Break

3:15 - 4:00 pm                   

Reimbursement in International Markets

• Stephen Hull, Principal and Founder, Hull Associates
  

4:00 pm                               

Closing Remarks

• Thomas Novelli, Vice President of Government Relations, MDMA

*Invited